Individuals who do install your app multiple times by changing device IDs, IDFAs, IP and other specific parameters used by tracking systems. You can track this type of traffic by doing a cohort analysis for retention and comparing main product parameters. They normally delete it right after launch. People are being paid to install and launch your app. I’ve witnessed quite a few ways to fake your install and decided to create a list to help mobile marketers to track it and reject. You can easily check that by comparing the numbers from your iTunes Connect (of Google Play Console) account with a tracked data from your mobile attribution partner. Some experts say that these days about 40% of all “tracked” mobile traffic is fake. Mobile fraud is becoming a real nightmare for any marketer who partnered with an advertising agency.
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